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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Need a way to manage your WooCommerce site’s newsletters and emails using a single plugin? Then you may have heard of MailPoet.
In case you haven’t, MailPoet is a newsletter plugin for WordPress that packs some neat WooCommerce features. This means you can use it to generate more leads for your business and increase conversions.
MailPoet was actually acquired by WooCommerce a couple of years ago, so there is a really deep integration between these two platforms.
In this article, we’ll take a closer look at the MailPoet plugin and explain how it lets you enhance your email marketing campaigns.
Read our MailPoet Review
Our friend Nick Schäferhoff has written an excellent article for anyone who struggles at times with productivity running a business.
We chatted at WordCamp Europe about this topic and it's certainly a big issue for solo entrepreneurs - it's difficult not to feel burned out at times.
He has tried out many different routines, tools, and techniques and read a great number of books and blog articles on this topic.
In this article he distills everything he knows down to the very best productivity tips and hacks that keep him going as a freelance blogger and entrepreneur.
Read Nick's 18 Proven Productivity Tips for Entrepreneurs
Knowing what is clickable and what is tappable — and where these linked elements begin and end — is vital in ensuring that users feel in control when navigating a site.
Typically, unclear or ambiguous hit areas are seen in clickable or tappable graphic elements, such as banner images or when text and graphics are combined in one element.
Baymard has looked at the issue of "ambiguous hit areas" and how they cause users to miss links to desired destinations.
As usual, it includes real-world examples of sites which don't do it right, and sites which do.
Learn about Making Better Defined Hit Areas
WooCommerce has published a nice case-study of Style Girlfriend, a female-run fashion website designed to help guys with their wardrobe.
Recently, Style Girlfriend shifted from a content-only platform to add personalized styling services for men, powered by WooCommerce.
While blog posts are still a driver of substantial affiliate revenue, they now also serve as the primary marketing tool for the quickly-growing service offering.
Read the Style Girlfriend (Powered by WooCommerce) Case Study
The author, Olga Zarzeczna, has performed hundreds of SEO audits and in this interesting post, identifies the top mistakes she has encountered.
Whether you are running a WooCommerce store or not, there are some excellent insights within. These include:
- Low-value links. e.g. using "Read more" for links rather than something more descriptive.
- “Load more” instead of pagination. This may come down to how it was technically implemented but Google may not see any content displayed after clicking "Load more".
- FAQs with no FAQ Schema. Using the correct schema HTML markup for this is vital. The RankMath plugin includes an FAQ block within WordPress which outputs it correctly.
See all Top 100 SEO Mistakes in this Useful Article
Ben Sibley got in touch with me recently to mention that he has launched a new WordPress plugin called Independent Analytics.
There are more and more alternatives to Google Analytics appearing lately. Two of the most prominent ones are Fathom Analytics and Plausible.
Independent Analytics is GDPR friendly, has been built for WordPress, and is completely free to install and use.
Discover the Independent Analytics Plugin
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus