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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
New customers don’t know how great your products are. One foolproof way to start building that trust is with social proof, and more specifically, with product reviews.
As shoppers, we tend to consider reviews as more trustworthy than the copy written by the seller.
If a website doesn’t have product reviews, customers will go elsewhere to find them, such as Amazon or product review websites.
This is bad news for any eCommerce store.
Of course, this raises the critical question: How do you get your customers to write reviews?
The article from The Good looks at three proven strategies for implementing eCommerce product reviews.
Discover How to Use Reviews to Improve Conversion Rates
Baymard's most recent checkout research, for both desktop and mobile sites, indicates that the payment-selection interface can be presented to users in a variety of ways — all of which we observed to perform well in testing.
For drop-downs, it’s a payment method selection interface that is observed rarely if at all anymore, compared to when they previously tested payment method selection during checkout.
For radio buttons, the findings indicate that users will generally have no difficulty navigating radio buttons for payment selection.
As third-party payment methods have become more popular, it’s increasingly likely that users have been trained to look for multiple payment methods and, in particular, their preferred payment method.
Read Baymard's Latest Research on Payment Method Selection
PDPs (Product detail pages) are one of the most important types of pages for any eCommerce website, as these pages provide the customer with all the necessary information about a product prior to making their purchase decision. They aim to:
- Establish social proof
- Provide an element of authenticity to the shopper
Most eCommerce websites these days rely on traditional text-based and image-based product reviews on their PDPs, but unfortunately these aren't as effective as they used to be.
With video reviews, shoppers get a more realistic idea of the products they’re considering by seeing how they function in real life from users who have already purchased them.
They are also significantly more engaging. People are becoming increasingly accustomed to video content in their everyday lives and this is largely why video-based reviews tend to perform better.
Discover Why UGC Videos Are Taking Over Product Pages
For the first time ever, 51% of online shopping came from mobile devices during Black Friday in 2022. Since the mobile shopping experience is only getting easier, there’s little doubt that number will grow in 2023.
It’s safe to say that consumers are all in for Cyber Monday too, spending $11.3 billion last year.
This report on the state of mobile commerce during BFCM 2023 contains tons of actionable recommendations.
Two of the key points covered based on data from 2022 were:
- High shipping costs were the number one reason consumers abandoned their carts (69%).
- Roughly 44% of people said they’ve abandoned their carts because of a long or slow checkout process.
Read the 2023 Black Friday/Cyber Monday Trends Report
This is a delightful showcase of web typography, separated by fonts such as Inter (used on the Shoptimizer demo site), Open Sans, and Work Sans.
Observing how different font weights and pairs can create a uniform design is well worth studying for our own projects.
Check out Browse Websites by Fonts
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That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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