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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Welcome to the 250th issue of this newsletter, a big milestone! Remember, you can read every past issue on our newsletter page.
Baymard's benchmark research has shown that many stores are still including too-many form fields in their checkouts — degrading the overall user experience.
Thus, to reduce cart abandonments, the focus should be less on optimizing checkout steps and more on how to reduce the number of form fields users must review or consider to the minimum required for users to complete the checkout process.
Their suggestions include:
- Have a single "name" field
- Hide "Address Line 2"
- Hide the Coupon Code
- Hide "Billing address" fields
The coupon code research is worth particular attention.
Instead of moving past the field, a subgroup of participants came to a full stop to consider it — and determine if they might be able to find a coupon code to fill in.
In the worst cases a handful of participants left the site to search for promo codes. In practice, as soon as users have left the checkout to go look for coupons, the chance of them not returning to complete the purchase increases significantly.
Read Baymard's Research on Minimizing Checkout Form Fields
Elementor has recently made some huge performance enhancements to their plugin.
These cover three main areas: performance metric improvement, cleaner code, and faster image loading.
Tests comparing Elementor version 3.18 to Elementor version 3.22 measured an average improvement of 50% in the time to first byte metric (TTFB).
Additionally, there was a 40% average increase in the largest contentful paint metric (LCP), which measures the time it takes to render the largest content element on the page.
Plus, the HTML output of Flexbox Containers is reduced by up to 39%, and Grid Containers’ output is reduced by up to 85%.
Discover Elementor's Performance Improvements
Gaining buy-in for accessibility can be challenging due to common myths and misunderstandings.
For many, accessibility remains a big mystery. In this article, Vitaly Friedman describes some practical techniques for winning stakeholder support.
We can make accessibility relatable, approachable, and visible by bringing accessibility testing to our companies — even if it’s just a handful of tests with people with disabilities.
Nobody really wants to deliberately ignore the needs of their paying customers, they just need to understand them first.
Learn How to Make a Strong Case for Accessibility
WP-CLI is the command-line interface for WordPress. You can update plugins, configure multisite installations and much more, without using a web browser.
It's built on PHP, and offers a wide range of commands that you can execute right from the terminal.
By using WP-CLI, you'll be able to manage your WordPress sites much more efficiently.
Tasks such as reverting versions of core, plugins, and themes that take seconds with WP-CLI can take minutes or longer to do manually.
This excellent 10 minute tutorial from WPCasts goes over the basics, including installing WP-CLI and some common commands.
Get Started with WordPress CLI
With 12 years of icon design experience, Streamline actively monitors the best free icon sets. They have compiled a list of their favorite free icon sets, all in one handy place.
A couple of the free icon collections which stood out for me include Phosphor, Remix, and Lucide.
Check out the Best Free Icons Sets in 2024
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Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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