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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Your popups can look amazing and be perfectly configured with the best triggers and display rules, but if their copy is lacking, you’ll fail to get the maximum results possible.
Evaluating and improving your popup copy is well worth the effort.
If you become highly effective at writing popup copy, you should be able to offer fewer incentives to your visitors while still achieving impressive conversion rates -- all thanks to writing more engaging and persuasive copy for your popups.
So, if popup copywriting is something you’ve overlooked, or you’d like to know if there’s more you can do to improve the copy of your popups, this guide is for you.
Discover how to Engage your Audience with Popup Copywriting
As observed during Baymard's testing, despite the fact that “Size” is a critical product attribute for apparel, most participants didn’t filter by size, eager to get to the more exciting task of browsing and evaluating clothing items instead.
However, this leads to issues when users find a product they like and proceed to explore it in more detail on the product details page — only to discover that their top choice is out of stock in their size.
Therefore, Baymard recommends to ensure that users in product lists don’t waste time exploring items not in their size, position the “Size” filter at or near the top of the sidebar and expand it by default.
Read Baymard's Research on the Position of the Size Filter
There are a couple of "must-have" plugins for any WooCommerce store and this is one of them.
This WooCommerce extension automatically adds a PDF invoice to the order confirmation emails sent out to your customers.
Importantly, it allows customers to download invoices themselves from their "My Account" page - a huge timesaver.
In addition, you can choose to download or print invoices from the WooCommerce order admin.
Check out the PDF Invoices & Packing Slips for WooCommerce
Short videos, ranging from five to ninety seconds, have emerged as powerful tools for sharing impactful messages with consumers.
These serve multiple purposes, educating audiences about brand offerings, promoting discounts, and providing engaging storytelling.
With consumer attention spans now at just eight seconds, brands increasingly turn to short videos in performance marketing to boost brand awareness, drive engagement, and foster authentic relationships with the audience.
This excellent article includes examples from some top eCommerce brands of their short videos which should provide inspiration and ideas for your own stores.
Learn How to Optimize Short Videos in Performance Marketing
Fontjoy is an online tool for finding the best font combinations.
Font pairing is a classic problem in the design world. Different fonts can be used to draw attention, lead the eye, or even form the foundations of a brand identity.
Font pairs are created from free and open-source font families.
Discover Fontjoy
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Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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