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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
In this commentary, Vervaunt argues that most eCommerce roadmaps fail long before any real work starts - not because teams can’t execute, but because they’re planning the wrong way from the beginning.
Too often, roadmaps are built as a long list of ideas, features, or tools to implement, without first stepping back to define clear business goals or understand what customers actually need.
Vervaunt suggests that strong roadmaps start with clarity: what are we trying to achieve, what’s holding us back, and where will we see the biggest impact?
When teams ground their plans in data, customer insight, and realistic technical capability, they’re far more likely to prioritize the right projects and actually deliver results - instead of ending up with a backlog that never moves.
Read Why eCommerce Roadmaps Frequently Fail
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April 23-24, 2026 in sunny Palermo, Italy.
Checkout Summit is a two-day conference for the people who build with WooCommerce every day: developers, service providers, agencies, and founders.
No marketing fluff. No generic talks. Just real conversations, real challenges, and real solutions. CommerceGurus will be there!
Get your Ticket for Checkout Summit
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So, has generative AI killed SEO? Should we spend less time worrying about search engine optimization, and more time focusing on generative engine optimization?
Not even close. In fact, SEO is more important than ever, because the three pillars of SEO - content creation, link building, and technical health - are all crucial to appearing in AI search results.
If you want to prepare for the future and make your brand visible in search engines and generative AI, SEO is still the best possible place to start.
In practice, this means that good SEO not only helps your site rank in traditional search, but also increases the chances of being cited by AI assistants - keeping your brand visible as search evolves.
Discover What AI Means for SEO
Testimonial videos - short clips of real customers talking about their experience with a product or brand - are one of the most persuasive forms of social proof for any store, regardless of platform.
By combining real voices, visuals of the product in use, and genuine stories, they build trust much faster than written reviews alone.
The key is to keep testimonials simple and authentic, focusing on specific benefits or problems solved, and placing them where shoppers are already making decisions, such as product pages, checkout, and social channels.
Used well, testimonial videos can boost conversions, reduce hesitation, and create a stronger emotional connection with potential customers.
Learn How to Create Testimonial Videos
This is a free, open-source collection of AI agent “skills” focused on marketing tasks, created by Corey Haines.
The repo adds structured capabilities - like conversion optimisation (CRO), copywriting, SEO, analytics setup and email sequences to Claude, helping it perform marketing-related work more effectively by following established frameworks rather than generic prompts.
Users can install these skills via a single command and then prompt the AI to handle specific tasks like optimising landing pages, writing email campaigns, or setting up tracking.
Check out Marketing Skills for Claude Code
SVG Hub is an online library of free, ready-to-use SVG icons and illustrations, many of which are hand-drawn.
These are scalable graphics that are lightweight and easy to customise, helping designers quickly add visual elements without creating them from scratch.
Take a look at the SVG Hub
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Have a great week and best of luck with your projects!
Simon and Colm from CommerceGurus
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