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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
In Joe Fylan's latest article for CommerceGurus, he addresses how cart abandonment affects 70% of online shoppers, largely due to poor checkout experiences.
He explains that while common issues include surprise costs, forced account creation, and limited payment options, many conversion killers remain hidden beneath the surface.
The comprehensive guide identifies these less obvious problems and provides dozens of concrete examples of stores with really effective checkout processes.
By analyzing and implementing some of these these optimization strategies, online retailers can significantly reduce cart abandonment rates and capture revenue that would otherwise be lost.
Remember, that seemingly minor UX issues on your checkout page can have a major impact on your bottom line.
The Hidden Conversion Killers in Your Checkout Process
In this article, Amber Hinds from Equalize Digital addresses the critical issue of accessibility in cookie consent banners.
She explains that many cookie banner providers claim compliance with WCAG (Web Content Accessibility Guidelines) but fail basic accessibility tests. Issues such as focus trapping, missing labels, or poorly structured content make it difficult for screen reader users and keyboard-only users to interact with these banners effectively.
She urges website owners to take a proactive approach by manually testing cookie banners with accessibility tools and real users.
Instead of blindly trusting vendor claims, she recommends choosing solutions that allow customization, clear consent options, and proper keyboard and screen reader support.
Read about WordPress Cookie Banner Accessibility Lies
One of my favorite websites for eCommerce UX, Baymard, has introduced a new Free Plan, granting users free access to a selection of their extensive UX research resources.
The Free Plan includes 50 UX Best Practice Guidelines, offering actionable advice on fundamental design patterns and components.
Users can also explore thousands of annotated UX Design Examples, showcasing real-world implementations with detailed insights from Baymard's research team.
This is well worth signing up for.
Check out Baymard's New Free Plan
Matt Zeunert emphasizes that optimizing Time to First Byte (TTFB) involves more than just reducing server response times.
In some cases, server response time may constitute only a small fraction of the overall TTFB, with network-related delays playing a more significant role.
He suggests a comprehensive approach that addresses various contributing factors. Minimizing redirects can eliminate unnecessary round trips, thereby reducing latency.
Implementing DNS caching and optimizing connection setups can further decrease the time spent on network negotiations.
Additionally, leveraging Content Delivery Networks (CDNs) can bring content closer to users, mitigating the impact of network latency.
Learn about Time to First Byte: Beyond Server Response Time
Rexan Wong, a 16-year-old student, noticed a rising design trend where text is placed behind the primary object in an image — something used by YouTubers and major brands like Apple to grab attention.
Since creating these designs manually can be difficult, he built Text Behind Image, a simple editor that allows users to easily apply this effect by uploading an image.
He built the tool in just three hours using AI code editors. Initially meant as an experiment, a demo of the app went viral on Twitter with 200k views, inspiring him to launch it publicly.
Take a Look at Text Behind Image
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Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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