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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Displaying promo codes in popups at your store is a great way to grow your business.
Used together, popups and promo codes are an effective combination for generating additional sales, increasing average order value, attracting more newsletter subscribers, or improving other types of eCommerce conversions at your store.
If you don’t get it right, you could end up annoying your visitors by promoting offers they’re not interested in or unnecessarily giving away discounts without reaping any benefits.
To make sure that doesn’t happen, this latest guide from Joe Fylan contains a number of effective promo code ideas and strategies you can use with popups to benefit your business.
Discover Effective Promo Code Strategies With Popups
Oddit has published a simple before/after example of how a mobile product page could convert better with some simple changes.
The first suggestion is to remove the zoom feature and the product gallery number. Prompt exploration in your product gallery instead by letting the next image peek in from the right more.
You can now do this in Shoptimizer via CommerceKit's Product Gallery Module. We have a "Show edge of next slide" option and you can even set the % of the next slide to be displayed.
Discover How to Optimize your Mobile Product Pages
This study delves into the structural organization of shop pages in leading online eCommerce stores, with a particular focus on those with high traffic.
Shops profiled include H&M, Uniqlo, ASOS, Nordstrom, and Lululemon. These are all major brands who have invested significantly in conversion optimization.
On each page, Convesio scrutinized various elements within the headers, including search functionality, shop pages, product filters, and sorting mechanisms.
While their websites may not be directly comparable to your own store, analyzing them can no doubt provide some useful information.
See How Top Brands Organize their eCommerce Pages
In this video, Julian Juenemann shows you how to easily send refund information into Google Analytics 4 using the Measurement Protocol.
He also explains his new tool which streamlines the process of inputting refund data and submitting it to Google Analytics 4.
If you're looking at expanding your knowledge of GA4, he has a number of free courses which are well worth exploring.
Learn to Process Refunds with the GA4 Measurement Protocol
Wall of Portfolios is a curated showcase of beautifully designed and effective portfolios, ideal for inspiration if you are thinking about creating or redesigning your own.
Check out the Wall of Portfolios
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Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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