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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Maria has written a helpful post this week on various variation swatch plugin options for WooCommerce. It includes the free plugin we're using on our Shoptimizer theme as well as some interesting alternatives.
A variation swatches plugin can help you deliver better customer experiences, increase engagement, and help boost sales. For certain kinds of products it's pretty much essential to include.
Take a look at 5 recommended swatches plugins
Brian Dean from Backlinko is back with another huge post detailing 17 advanced SEO techniques you could start using right away on your site or store.
There are some really nice tips in this piece - using animated images to keep people on a page for longer is a good one. Dean's recent search engine ranking factors study found that time on site correlates with Google rankings.
This post is well worth bookmarking and coming back to over the coming months again and again.
Check out 17 Advanced SEO Techniques
Yoast interviewed Colm this week as part of its Yoast Care Fund for contributions to the WordPress community.
He's done sterling work organizing WordPress meetups and WordCamps in Dublin and Belfast so we're all delighted he was nominated for recognition.
Our colleague Robert helpfully mentioned that Colm first wrote a line of HTML when he was 3 years old - which was a good way to bring him back down to earth.
Read the interview with Colm on Yoast's Blog
There was an interesting post this week on the Chrome developer blog which announced a subtle new feature in their upcoming version 85.
Long-pressing on a link reveals a panel with more details including a new Fast page label for sites which have been historically fast for other users.
This won't be spotted by many people but it would be very interesting if Google starts adding this label into more obvious locations, in particular their search results. That would confer huge benefits for fast-performing web pages.
Read about the new fast page label
Continuing our series of inspiration galleries, Colm came across a nice one this week focusing on great email design.
This 4,000+ handpicked collection is powered by community submissions and their own obsessive drive to find the best email examples out there.
It's a nice resource if you're looking for some well designed examples to give your own email dispatches a facelift.
Discover Really Good Emails
For anyone building websites (especially any oldies in the audience) it never ceases to amaze me how easy it is to build complicated layouts with CSS these days.
This is a fantastic post from Google's web.dev resource showing what you can achieve with one mighty line of CSS.
So if you're still building sites the old way this is a must-read to refresh your skills for the new age.
See what you can do with one line of CSS
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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