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This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
If you run a WooCommerce store, you don’t want customers to experience poor page load speeds and response times.
Chaining critical requests can cause slower page load times and poor response times on your web page.
All critical resources are being rendered in the same order that’s mentioned in your HTML code. As a result, it can delay the first content rendering on the visitor’s screen depending on the size of the resource and the length of the chain.
This latest guide from Maria will show you various ways to avoid chaining critical requests on your website.
Learn about Avoiding Chaining Critical Requests in WordPress
When an order fails on your site, it can be frustrating and confusing for both you and your customer.
Why didn’t it go through? Is there something wrong with your store? Did the customer fill something out incorrectly? What steps should you take next?
This post on WooCommerce's official blog gives a good overview on how to find out that orders have failed, and then the tasks to undertake to reduce the likelihood of issues reoccurring.
Failed orders are after all an unavoidable part of running an online store, but doing a little maintenance and understanding why they occur can help you prevent them and even turn them into sales.
Understand more about Failed Orders in WooCommerce
This is a very useful gallery of 9,000-odd emails, showing off the design and code of some of the best examples in the genre.
It aims to be the best showcase of email design and resources on the web. It hopes to provide transparency into product email and customer email cycles that are not available anywhere else.
If you feel that you need some inspiration for your own emails, this is a superb resource to bookmark.
Their eCommerce category alone includes some terrific examples.
Discover some Really Good Emails
As an online store owner, you need a good process for launching new products. You can kick-start the SEO juice and sales by pre-launching them on your website early.
Done right, you can inform prospective customers about when the pre-launched product will be available and maximize sales. This is also a great way to build your email list and boost your store’s social media following.
Barn2 has a Discontinued Products plugin which can actually be repurposed and used instead for 'coming soon' products.
While the plugin is primarily designed to display end-of-life products, it is also perfect for items which are coming soon.
It costs $49 and may be an excellent fit for many stores.
Learn how to set WooCommerce Products to Coming Soon
UK Designer Mark Bowley has created a very interesting eBook called Tiny Design Lessons with small bite-sized tips on making your websites and applications look better.
The Tiny Design Lessons eBook contains 50 simple tips on visual and usability design principles. The tips have been heavily distilled and simplified, to give you just enough knowledge to take action without draining your time.
He aims to show that effective design is accessible to all, and can be achieved with regular, small steps and basic knowledge.
He also has a regular newsletter, which includes a discount code for the eBook if you sign up for it.
Check out Tiny Design Lessons
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus