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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
In our new article, we’ll compare the checkout flows of the two most popular eCommerce platforms: WooCommerce and Shopify.
The checkout flow refers to the series of steps a buyer follows to place their order and is a crucial factor in a store’s conversion rate!
We'll look closely at the checkout experience in WooCommerce and Shopify. Ultimately, (spoler alert) I think that Shopify's default checkout experience is superior to WooCommerce's default.
But with the big caveat - WooCommerce's is far more customizable. And with some crucial tweaks, you make it very similar to Shopify's and even surpass it.
Read about about how checkout flow experience compares between WooCommerce and Shopify
WooCommerce 6.1's release follows up from the 6.0 update from a couple of weeks ago. Despite the "6.0" naming convention, it was not a major release, as you might have assumed.
There were updates made to the WooCommerce Blocks and WooCommerce Admin plugins. Both are progressing but aren't yet at the stage where they should be used on a live store.
The more interesting changes are:
Read more about the 6.0 and 6.1 WooCommerce updates
Smashing Magazine has struggled with Core Web Vitals for a while. They've published a very interesting case study about how they went about solving their performance issues.
You'll see in their article they struggled with improving the LCP (Largest Content Paint) time on their articles.
Ultimately, placing the headline above the author image changed the game and brought the LCP scores down, as text renders much faster than images on mobile.
Interestingly they also experienced a big uptick in impressions when they got their scores to show as green.
This has since reverted back to normal, but it may indicate that Google is monitoring Page Speed scores closely.
Read the Core Web Vitals Case Study (lots of great tips inside)
YoastCon is live on January 20th 2022 - and they've entitled it the "Shopify edition".
It's a bit of a surprise but Yoast, which has been part of the WordPress eco-system for so long, are launching on Shopify.
The talks aren't all Shopify focused however. Aleyda Solis will talk through the worst SEO issues of online stores in 2022 and how to fix them.
Another topic that will be discussed is how to make a perfect eCommerce website, a talk by Yoast's own Jono Alderson.
It's free to register for YoastCon and it's well worth doing if you want to make SEO a focus for your store in 2022.
Register for YoastCon 2022
It might be a 2022 resolution of yours to finally get round to updating your own personal website. Or if you don't have one, to build one.
Personal websites have always been an eclectic mix of individual design choices and content; a chance to experiment more than when working on client briefs.
Personalsit.es was built by Andy Bell as a showcase of personal websites, and includes a smorgasbord of different styles.
It's an ideal source of inspiration to get you started on your own personal site this year!
Check out Personal Sit.es
Shoptimizer update sneak peak
I recorded a short video on some cool stuff we're working on for Shoptimizer. We hope to release it by the end of January, bar any majors.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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