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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
The process of conversion rate optimization creates seamless experiences for visitors, so it’s easy and enjoyable for them to buy something on your website or sign up for your mailing list.
Baymard has looked at 16 actionable suggestions, which also neatly summarize much of the learnings from their longer-form UX case studies which they undertake. These tips include:
- Optimize Your Checkout Process
- Add Trust Signals
- Clearly Display Product Reviews
- Improve Product Photography
- Display the Shipping and Return Policies in the Footer
- Product Descriptions Should Be as Clear as Possible
Discover Baymard's 16 Actionable eCommerce Conversion Rate Optimization Tips
WordPress’ Performance Team has published a summary of a core performance analysis they completed in order to identify and prioritize areas for improvement.
A majority of websites still use the classic theme architecture, so improvements made here could have the largest horizontal impact.
The most expensive process is related to locating and rendering template parts. The second recommendation is to improve translation loading, as more than 56% of all WordPress websites are using translations.
Read about How Improving Template Loading could Improve Theme Performance
The Web Vitals extension for Chrome provides easy access to Core Web Vitals diagnostic information to help developers measure, and address Core Web Vitals issues.
I included a link in an issue of this newsletter a couple of weeks ago to this 6 minute video guide on optimizing web performance which utilizes this extension.
This is a superb tool to make it easier to identify and resolve Core Web Vitals issues, improving the user experiences on your website.
Learn about the Web Vitals extension for Chrome
We've been working on a project recently with Matomo integrated and we've been impressed by their heat mapping functionality.
It can be a game-changer for small businesses and is a bit of a hidden gem for store owners.
Heatmaps helps you to find out where users think something is clickable but is not, whether there are parts of the page that are being rarely viewed or interacted with, and how much of the page is visible when users view your page, and more.
You can create segments for page types or filter out specific user behavior. Every eCommerce site could benefit from studying how their customers actually interact with their store.
Check out Matomo and its Heat mapping Features
This is an interesting video to watch over a lunchtime coffee break and delves into the next generation of AI tools which are already beginning to design full websites.
There will be a definite shift in what a web designer actually does in the future - as more and more tasks can be outsourced to machine tools.
Watch an Interesting Video on the Future of Web Design
Finally, myself and Colm are currently in Athens, Greece for WordCamp Europe catching up with familiar and new friends in the wider WordPress community.
It is always an interesting couple of days meeting other developers and discussing what other folks are working on and are excited about!
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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