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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Baymard have done some interesting research on the best way to display cross sells on your eCommerce store.
However, their large-scale desktop and mobile usability research studies consistently show that users are prone to ignore product suggestions that lack sufficient product details.
68% of desktop sites in their product page benchmark fail to provide enough information for cross-sells offered on the product details page.
In this post you'll see good (and bad) examples of presenting cross sells from major eCommerce sites.
Learn about displaying effective cross sells
Colm noted that Google updated their FAQs page on core web vitals with some new questions answered.
If you're not familiar with this, it's going to be a very important topic in one month's time.
Page speed will become a ranking factor from May. If you have a slow eCommerce store, this will affect your Google ranking.
If you haven't seen Colm's video guide on getting a 95+ Pagespeed score with our Shoptimizer theme, it's well worth a look.
One other point of discussion in the FAQs is that Google will now allow non-AMP sites be eligible for their Top Stories carousel. This perhaps signals a shift away from Google's focus on AMP.
See the Core Web Vitals FAQs
I thought this was a fascinating piece in the New York Times on how Google is competing with Amazon in the eCommerce space.
It's tried to emulate what Amazon does but with little success, so now it's attempting something different.
Google is trying to present itself as a cheaper and less restrictive option for independent sellers. It's focused on driving traffic to sellers’ sites, not selling its own version of products, as Amazon does.
The pandemic has forced many stores to go online and it has created a new opening for Google to woo sellers who feel uneasy about building their businesses on Amazon.
Read the full article on the New York Times
GoodUI noticed that Amazon Canada rolled out an interesting test where they included reassurances on some of their products.
The 'Benefit bar' included an icon and text labels such as 'Secure transaction', and 'Returns policy'. These hope to address objections some customers may have before purchasing.
We have something quite similar on our Shoptimizer theme's single product page with our '30 days easy returns' and 'Guaranteed safe checkout' so it's pretty interesting to see Amazon follow a similar pattern.
If Amazon rolls out a change like this you can be sure that it has helped boost conversions based upon their data.
See Amazon Canada's A/B Benefit Bar test
Finally this week Scott Bolinger has an interesting interview with UK-based Mike Jolley, project lead at WooCommerce.
He chats about how WooCommerce came about, headless eCommerce, and what he's most excited about next.
Check out the full interview with Mike Jolley
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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