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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
A pretty common request for WooCommerce sites is the need to include additional field inputs on the single product page and output them on the front-end.
I've written a tutorial to explain how to achieve this.
There will be a little bit of coding involved but don’t worry, it’s all very straightforward. And there’s the added satisfaction of knowing you can now extend WooCommerce in a powerful way.
I'll use an example of an online bookstore, adding some new fields for an Author name (under the title), Quotes (under the image), and a short bio (below the tabs).
Hopefully this will be useful for anyone curious about adding and displaying new content on your product pages.
Learn about adding new custom fields in WooCommerce
Colm discovered a very interesting service called RoboSwarm this week which performs load testing on your server.
With RoboSwarm you can easily determine how many checkouts per second your store can handle. Expecting a traffic spike on Black Friday for example? See how you'll perform before the big day to give your customers the best experience possible.
There's a free plan which allows you to perform 5 tests a month. This looks like an excellent service for any store to test your preparedness for a sudden spike in traffic.
Take a look at RoboSwarm
We write a lot about performance in our weekly newsletter and Smashing Magazine published an excellent checklist on the topic this week.
Performance has to be measured, monitored and refined continually, and the growing complexity of the web poses new challenges that make it hard to keep track of metrics, because data will vary significantly depending on the device, browser, protocol, network type and latency.
This article is well worth bookmarking to refer back to later.
Check out the front-end performance checklist
Jilt has an excellent article with tips for businesses in 2021. We use Jilt on our own CommerceGurus site for abandoned checkout, and can't recommend it highly enough.
The 7 resolutions are all ones which businesses should be thinking about. From growing your mailing list, to simplying your checkout and improving your products pages, it's worth considering each of these in relation to your own store and think about how you can enact positive changes.
I enjoyed this short video from Ahrefs about writing content with my morning coffee. As the intro states, "Whatever you want to write about, chances are, you're not the first".
Most people like to write about topics that excite them. But these posts often have a short shelf life. When you create content around topics that people are searching for, then you get the opposite effect: free, passive and consistent traffic that usually grows over time.
Learn about how to create content that ranks
Latest Shoptimizer updates
If you've been using our Shoptimizer WooCommerce theme, we pushed a couple of minor updates this week in version 2.3.2.
See everything on the theme's changelog page.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus