|
View the web version
Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Many users are highly concerned about a site’s shipping costs and return policies before buying online.
Baymard's research on the topic reveals that these two issues are major contributors to cart abandonments.
They concluded that a subgroup of users will consistently look in the footer when seeking shipping and return information.
It's not enough to label it FAQs/Help - the labelling must match visitor expectations.
If you're thinking about what you can do to improve your store today, adding links to these pages in your footer would be a great task to complete.
Read about the importance of having links to 'Returns Policy' and 'Shipping Info' in your store's footer
Google’s “Page Experience Update” will start rolling out in June. At first, sites that meet Core Web Vitals thresholds will have a minor ranking advantage in mobile search for all browsers.
This is the story of how the team at Instant Domain Search improved their Core Web Vitals scores.
It's an excellent case study of how to test and diagnose performance issues and what steps to take in order to solve them.
Our video on Core Web Vitals gives you the precise steps you should take to implement performance improvements if you're running a WooCommerce store.
Read the Smashing Magazine case study on improving Core Web Vitals
Chris Lema has an excellent post about WordPress plugins and the risk of trying to develop a convoluted custom solution rather than using an existing well maintained plugin.
As he puts it:
It's easy to get caught in the trap of adding more and more features to your “need” list instead of thinking of it as a “nice to have” list or even a “distracting” list.
Lowering expectations and keeping things simple is almost always a better long-term approach.
Read about the WordPress Plugin you can't afford
This is an interesting observation from GoodUI regarding the width of the search bar on Etsy.com.
They observed Etsy increasing the padding and the size of the search bar in stages, before finally settling on the final iteration - a search bar which covers most of the header.
It's a pattern which seems to work; when it comes to the search bar, bigger does seem to be better, and we've done something similar in our Shoptimizer WooCommerce theme.
See how Etsy moved to a wider search bar
Our friend Rodolfo from Business Bloomer was interviewed last week by BobWP for his podcast, Do the Woo.
If you've used WooCommerce for any length of time you'll likely have come across Rodolfo's fantastic repository of custom code snippets which he provides for free.
In the interview he describes how he got started in WooCommerce, the value of learning how to make changes yourself, and his range of online courses.
Check out Rodolfo's interview on Do the Woo
In this overwhelmingly digital world it's easy to forget the simple pleasures of reading a physical magazine.
One of my favourites is Offscreen and issue 24 arrived at my home last week. It's an independent print magazine that examines how we shape technology and how technology shapes us.
Each issue is $22, with free shipping to every country in the world.
Discover Offscreen magazine
Shoptimizer updates
We're hard at work on the next Shoptimizer update which will include a major new feature - a new single product page gallery!
It's always been difficult to solve performance issues on the single product pages due to the default Woo gallery but we think we've cracked it. Check out the GPSI score on our test site.
Look out for that very soon 🥳
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
|
