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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Misalignments between a marketing campaign and the destination page happens all the time. Shoppers often fail to find what they expect because a traditional product detail page is simply too general.
The major difference between a product detail page (PDP) and a landing page is context.
Visitors usually arrive on a product detail page from a category page. There’s a heavy shopping mindset at play here. Visitors are specifically looking for products and comparing options. It doesn’t align with a specific campaign, so it doesn’t target a specific audience segment or problem.
For these cases, we need landing pages. They’re similar to product detail pages, but they have a different purpose. They certainly don’t replace the product page. Both of these pages work together to create a high-converting digital experience.
The Good has published an excellent article on this topic with examples of real-world high-quality landing pages used within eCommerce.
Landing Pages vs. Product Pages: Learn How to Do Both
Of all the email campaigns you ever build, your welcome series is the most important.
Welcome emails see an average open rate of 63.914%—almost three times higher than all types of promotional emails combined. And their click-through rate is twice as high as the average email, at 14%.
But get it wrong and you’ll turn customers off before you’ve even started to build a relationship with them.
Drip has looked at the marketing leaders at some of our biggest eCommerce brands to find out how they use welcome emails in their promotional strategies.
Discover 7 Welcome Emails from Top eCommerce Brands
The Elementor 3.24 update brings several performance improvements designed to optimize website speed and efficiency.
Key enhancements include reduced asset loading by dynamically loading only necessary resources, which decreases page load times.
The release also improves how JavaScript is handled, reducing its execution time and overall impact on site performance.
It also introduces more refined lazy loading techniques, ensuring that non-critical assets are only loaded when needed, resulting in faster initial page loads and smoother user experiences.
Read more about the Elementor 3.24 Update
New users often struggle to identify opportunities for optimizing their websites, while experienced users may need fresh ideas for new experiments.
Growthbook has built a tool called WebLens, an AI-powered hypothesis generator, to enhance A/B testing by efficiently analyzing websites and proposing actionable optimization strategies.
It can generate DOM mutations in JSON format, making it easier to create new experiments in GrowthBook.
For example, on an eCommerce site, the generator might recommend repositioning the checkout button or simplifying the navigation menu to boost conversion rates.
Check out WebLens
This is a handy collection of simple CSS solutions to add little improvements to any web page by Alvaro Montoro.
It is quick, actionable CSS that will improve both the visual appearance and the overall user experience.
Take a look at CSS One-Liners from Alvaro Montoro
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Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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