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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Maria is back with her second article for us and it's an excellent one. In her post, she’ll explain the differences between WooCommerce WordPress caching and what you need to do to configure it correctly on your store.
She also looks at 3 of the best caching plugins for WooCommerce and shows you how to get started.
Read about the best WooCommerce caching plugins
This is a really interesting post from Distilled on how traffic has affected eCommerce with plenty of data points to back up their assertions. There are also some excellent tips on how you can reorganize your homepage during this crisis and bring other elements of your content to the fore.
The example they pick from Nordstrom is particularly instructive and seems like a good approach to take.
Check out Distilled's SEO advice
When someone purchases from your store, you have the opportunity to communicate with your customer in a way that both delights them and makes them more likely to buy from you again.
WooCommerce has a nice post this week on different ways to communicate with customers who have bought from you.
If you're smart and automate everything from the outset it's a great hands-off way to let buyers know that you care and to ask for reviews of the items they purchased.
See the post on WooCommerce's blog
Elementor launched an interesting new side project this week called 'Experts'. According to the landing page:
"Experts will help you showcase your best work, get hired or hire professional designers, marketers, and developers, all in one place."
It seems like a nice and easy way for site owners to hire a designer for some custom work on their home or product pages. Likewise, if you're a designer yourself, it's another channel you can avail of to reach out to more clients.
It's free to use for the duration of this coronavirus crisis.
Discover Elementor Experts
I really like this micro site from Pat Walls of Starter Story fame. Saying no to people is hard, but it's also essential for your sanity. He created some email templates for how to say no in as polite a way possible - so you can take back your life.
Check out the Saying No email templates
Latest Shoptimizer updates
If you've been using our Shoptimizer WooCommerce theme, we pushed a small update this week in version 2.0.8. See everything on the theme's changelog page.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Take care out there.
Colm and Simon from CommerceGurus