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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Transactional emails such as an order confirmation mail have an incredibly high open rate of 80-85%, while most marketing emails only average around 20-25%.
In spite of those impressive numbers, the majority of businesses don’t customize their transactional emails. And if they’re generic, it’s likely that your customers will simply glance at the information they need and move on. This is a big missed opportunity!
This tutorial from WooCommerce explains how you can go about customizing your transactional emails.
It's worth thinking about using the Product Note option in WooCommerce to also add product-specific information. It's a great opportunity to include a link to your Youtube channel with instruction videos for example.
Learn how to customize your WooCommerce Emails
Apple has quietly introduced a new feature called Tap to Pay on iPhone. It allows compatible iPhones to accept payments via Apple Pay, contactless credit and debit cards, and other digital wallets.
Tap to Pay is notable because, previously, businesses that accepted contactless payments on an iPhone needed to use additional hardware such as the Square Reader device.
Currently, it's set for launch in the US but I'd expect we'll see it rolled out worldwide after.
For stores that are predominantly eCommerce-based but may occasionally sell in-person in local markets for example, this looks like an easy way to collect payments.
Read about Tap to Pay from Apple
In Google Analytics, when you see “(not provided)” instead of the queries that led searchers to your website, this means Google is covering organic keywords data in the interest of protecting the privacy of searchers.
This doesn’t mean you have configured your Google Analytics wrong or your data is lost. In this in-depth article from ahrefs, they cover two solutions to the “not provided” problem and some tips on how to use your newly acquired keyword data.
Both Search Console and Ahrefs Webmaster Tools will provide insight into the organic keywords that brought people to your website and/or made your website appear in the SERPs.
Read about how to Reclaim your Keyword Data
Google's built-in testing tool Lighthouse judges the accessibility of our websites with a score between 0 and 100.
It’s laudable to try to get a high grading, but a score of 100 doesn’t mean that the site is perfectly accessible.
If Lighthouse tells us that our site is 100% accessible, it doesn’t mean it is. It just means we’ve laid the groundwork for manual testing.
With automatic testing alone you can’t ensure good quality. To prove that, Manuel Matuzovic built the most inaccessible site possible with a perfect Lighthouse score.
This fascinating article is a great read for anyone interested in website accessibility.
Read about creating an incredibly inaccessible site with a perfect Lighthouse score
I found this interesting showcase during the week which I thought was well worth sharing.
Swiped.co is described as "the go-to resource for marketers, copywriters & savvy business minds who want profitable inspiration for their next big promotion or marketing campaign."
They break down the psychology and strategy behind great marketing and copywriting examples so you understand what makes people buy.
From old adverts to new, there is a lot of knowledge to be gained in this fascinating site.
Take a look at Swiped.co - Marketing Inspiration
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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