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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Adding product videos is a great way to showcase your products better and present more information about your products. It helps customers make informed purchase decisions and can increase sales for your business.
In this article, we’ll share some examples of big-name brands that use product videos successfully on product pages.
We'll also show you how you include videos on your own store, using a combination of Shoptimizer and the latest release of our CommerceKit plugin. We've built this feature in an incredibly performance-focused way which doesn't affect GPSI scores.
Let's get started with adding videos to product pages!
WooCommerce announced today that its new Store API is now stable after two years in development.
This is really big news for developers.
The WooCommerce Store API helps you to do everything offered by your WooCommerce admin area remotely, that is, without having to log into WordPress manually.
This makes it suitable for a variety of use-cases, including custom frontends.
Another difference is that the Store API has support for Cart data. This allows for cart operations such as adding items to the cart, updating quantities, applying coupons, and submitting orders. Only the current customer’s cart can be accessed.
You can read more about the new WooCommerce Store API at WP Tavern
The hosting company Cloudways (check out our review) has announced a partnership with Cloudflare.
It opens up enterprise-grade security and performance to agencies, web professionals, and SMBs of all sizes, for an extremely reasonable price.
The key features include:
- Cloudflare’s enterprise-grade mitigation of DDoS attacks.
- WAF, an intelligent web application firewall, updates itself with the most recently discovered threats by analyzing 32 million requests per second and millions of websites.
- The Enterprise version of its CDN comes with dedicated IPs.
- Polish and Mirage. Polish applies “lossless” image optimization to reduce image sizes by an average of 35%. Mirage automatically optimizes image loading through virtualized and lazy loaded images.
Read more about this the Cloudflare Enterprise Add-On, offered by Cloudways
Web Application Firewalls (WAFs) are software that monitor and filter traffic to a website with the goal of stopping anything harmful.
WAFs look at web traffic before it gets to the website’s server, monitoring for potential vulnerability exploits.
It’s like a security checkpoint for HTTP/HTTPS requests. They generally operate as a reverse proxy, receiving all the traffic for the website and only forwarding it on if deemed appropriate.
If you are building websites or web applications that are handling very sensitive information, or are at a higher risk of possible attack (such as internet banking or online government portals) implementing the right WAF should be considered vital.
Learn more about WAFs
Niall Maher, creator of tech startup MyQu has created a useful list of free resources. Despite the title making it seem like it is aimed at founders, I think everyone would find the tools listed useful.
They include the obvious such as Notion, Grammarly and Loom. But others such as Revue, Canva, and Copy.ai may be less well known.
There are also links to interesting free courses, podcasts, blog posts, and books.
Check out 25+ Free Resources for Founders
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus