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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
If you're not using popups on your eCommerce store or you're not getting the results from your existing popups, this latest article from Joe Fylan is for you.
After checking out these examples from existing eCommerce stores you'll have plenty of inspiration for implementing this powerful marketing tactic.
The type of content you add to your popups can come in many forms. This includes new product announcements, promotion details, recommended and related products, or a request for the visitor to join your marketing list.
It’s true that popups can be a little annoying. But the best popup tools give you lots of control over how your popups are displayed and what content they contain.
Due to this, you can configure them to strike the right balance between effectiveness and obtrusiveness to get great results without frustrating your visitors.
Discover 20+ High Converting Examples of eCommerce Popups
Equalize Digital Accessibility Checker Plugin Adds New Frontend Highlighting Feature
Equalize Digital, a WordPress accessibility products and services company, has added a new frontend highlighting feature to its free accessibility checker plugin, which is used to perform audits on self-hosted sites.
Prior to developing the frontend highlighting feature, the plugin only had reports inside the post edit screen, with output that is nearly indecipherable for less technical users who are not accustomed to reading HTML.
The new frontend highlighting feature makes the accessibility report’s output far more approachable for users who may not be developers.
It also displays a panel that explains the issue in a way that is easier to understand as well as how to fix it.
Thanks to NASA’s funding, the new frontend highlighting feature is available on the free version of the plugin.
Learn more about the New Frontend Highlighting Feature
Sticking with the accessibility theme - this report provides an overview of website ADA lawsuits in 2022.
Courts don't have consensus on whether the Americans with Disabilities Act (ADA) requires businesses to make their websites accessible to people with disabilities. As a result, there has been a surge in lawsuits filed against websites.
The report highlights key trends and statistics, including the increasing number of lawsuits filed and the types of businesses being targeted.
Furthermore, the report provides insights and recommendations for businesses seeking to avoid potential lawsuits and improve their website accessibility.
It emphasises the importance of proactive measures, such as regular accessibility audits and user testing, and provides resources for businesses seeking guidance on how to comply with the ADA.
Read the ADA Website Lawsuits Report 2022
Google has recently said that deleting old content just because it's old isn't beneficial for SEO.
CNET decided which pages to “redirect, repurpose or remove (deprecate)” by looking at metrics such as pageviews, backlinks, and the amount of time which has passed since the last update.
However, prominent Googlers, including John Mueller and Gary Illyes, have advised that improving content, instead of removing it, whenever possible.
Deleting old content alone – just because it’s old – probably won’t help you much. However, deleting, improving and consolidating content should be part of your SEO strategy because it helps improve your overall content quality.
See How Deleting Old Content is not Beneficial for SEO
Curated by Richard Sison, microcopy is described as "words and messages that provide context and set expectations".
From the label on a call to action button, to the placeholder text in input fields in forms, we see it everywhere.
Microcopy can help us guide users, engage users, cue users into functionality, and create pleasurable experiences. Think of it as a little voice leading and aiding users in their journey.
This showcase of excellent microcopy examples is a treasure-trove for anyone who values UX and design.
Check out Good Microcopy
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That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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