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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
The Baymard eCommerce UX Awards 2025 highlight eCommerce sites that demonstrate exceptional, research-validated UX.
The awards are not subjective or design-led; instead, they are based on measurable UX performance, identifying only the top 1% of eCommerce implementations across industries and platforms.
Baymard positions the winners as practical reference points for store owners, designers, and developers who want concrete examples of what “excellent” eCommerce UX looks like when fully aligned with user behavior research.
The awards also underline a recurring theme in Baymard’s findings: most eCommerce sites still underperform relative to known UX best practices, leaving significant opportunity for conversion gains.
A selection of brands recognized for best-in-class UX include:
- Adidas (US) – Top 1% UX in Apparel & Accessories
- Nordstrom – Top 1% overall UX in Apparel & Accessories
- Hoka, Oakley – Strong UX across Footwear and Eyewear
The The Baymard eCommerce UX Awards 2025
(Note: this article is available to read with a free Baymard account)
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Rodolfo from Business Bloomer explains how you can add a dedicated "Ask for a Refund" button directly on your WooCommerce My Account screen with no extra plugins needed.
Instead of handling refunds only via email or support tickets, this approach embeds a streamlined refund request workflow: customers click the button, enter a reason in a modal dialog, and submit.
Behind the scenes, the order gets tagged with a refund request, a customer note is added, and the admin is notified automatically.
Learn How to Add a Refund Request Button in WooCommerce
Semrush realized that although its content was being cited by LLMs (such as ChatGPT), those citations didn’t translate into meaningful visibility - AI tools often mentioned competitors instead.
To fix this, they built a systematic approach using their own tools (Enterprise AIO and AI SEO Toolkit) to directly track and improve how often they appear in AI-powered search results.
Instead of measuring clicks or traditional SEO rankings, they focused on two new core metrics: visibility (whether they appear at all for target AI-search prompts) and share of voice (how often they’re mentioned compared to competitors when the prompt is answered).
Over a single month, their efforts paid off: for the AI-search queries they cared about, their share of voice jumped from 13% to 32%.
See How Semrush Helped Drive LLM Visibility
Mailviews is a library of ready-made, responsive HTML email templates and components built using Tailwind CSS.
Developers and marketers can use it to assemble production-ready emails far faster than coding from scratch.
Whether you’re creating a simple announcement, a marketing email, or a full layout, most of the common pieces are already there. You can mix and match without feeling like you’re fighting the template.
The Builder lets you drag in components to create your email visually, then export clean HTML when you’re done.
There is a free plan so you can give it a try and test things out.
Take a look at Mailviews
Visitors.now is a new lightweight, privacy-first analytics platform from Daryl Ginn that promises fast, real-time insights into how people use your website with no need for cookie banners.
For eCommerce stores it means you can spot exactly which product pages perform well or poorly, track real-time performance issues, and understand visitor behavior on a per-session level.
Check out Visitors.now
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Have a great week and best of luck with your projects!
Simon and Colm from CommerceGurus
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