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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Oliver Kenyon has described how a brand he worked with achieved a $58K monthly revenue uplift simply by including a gift wrapping upsell option within its sidebar cart.
Feedback from a customer survey indicated that the 'Gift Wrapping' service was valued but not easily discoverable. He hypothesized that prominently featuring this service in the sidebar cart would lead to higher engagement and increase average order value.
The results:
- +$58,860 per month
- +$706,320 per year (forecasted)
- +$6.01 revenue per session
Our own Shoptimizer WooCommerce theme includes an almost identical feature which we call "Order Bumps" within CommerceKit which would allow you to do the exact same test on your own store!
Read about the $58K Monthly Revenue Boost Test
Does anyone still send meaningful traffic to the open web? Is Google responsible for 50% of all traffic referrals? 75%?
Is social media sending half what search does? Are the major platforms sending less traffic overall than they did a year ago?
These are frustrating, hard-to-solve problems.
Thanks to SparkToro’s partnership with clickstream data provider, Datos, we can finally deliver answers to these incredibly important questions.
These questions have never before been addressed at scale through a credible process. And the results are surprising indeed.
Discover New Research about Traffic on the Web
A fairly frequent query I get in Shoptimizer support is the ability to display product variants as separate items in the catalog.
The Nielsen Norman Group, world experts in usability, has a fascinating article about this, and their conclusion is straight-forward.
Summary: Different products should have different listings; product variations should be displayed under a single listing.
When this is not followed, the following issues emerge:
- It becomes hard for users to compare items.
- If each product variation is shown on a different product page, there is a proliferation of product options, which makes browsing and selecting products tedious and risks that users may not discover the combination of attributes that meet their needs.
Read the UX Guidelines for Products with Multiple Variants
Google has announced that Interaction to Next Paint (INP), a new metric for measuring website interactivity, is now included as a key element in the Search Console’s Core Web Vitals report.
The INP metric captures the time between a user’s interaction with a page (such as clicking a button) and when the browser can render the resulting changes on the screen.
This approach aims to provide a more comprehensive assessment of interactivity than FID, which only measured the time to first paint after the initial user interaction.
Learn more about this change at Search Engine Journal
I came across a Twitter thread during the week which posed a simple question:
I need to make a website in 1 hour. It's for an internal hackathon. What should I use?
Out of lots of interesting responses, I spotted Umso - "Build, edit and publish a beautiful website without any design or code experience".
It leverages ChatGPT to generate content and pick design assets for you. From FAQs to feature sections, you'll get a solid starting point for your project. And it's all fully responsive.
The example sites look quite impressive also.
If you need to put something together in a hurry and don't have time (or budget) to set up a brand new WordPress build, Umso looks to be worth a look.
Take a closer look at Umso
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We'd love to hear how your business started. Get your store featured in a future issue and reach thousands of subscribers!
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Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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