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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Social proof is one of the most powerful tools of persuasion a brand can employ. Getting others to promote you is infinitely more effective than promoting yourself.
At its core, social proof is simply homegrown advertising. It provides a way for your customers to shout your praises and encourage them to do so.
This excellent article from The Good Group looks at examples of social proof such as:
- Reviews from purchasers and customer testimonials
- Influencer endorsements
- Earned media and press
- Certification and trust badges
And looks at how you could incorporate each into your store.
Read about how you could Leverage Social Proof
Baymard has published some interesting research on the topic of mobile navigation within eCommerce catalogs.
When it comes to getting broad product scopes, desktop and mobile users have different options available to them.
On mobile sites due to the lack of a hover state, sites have to determine whether a user tapping a main category should expand the subcategories within it, or take users to the landing page for the main category item.
The article discusses 3 ways identified from large-scale testing that mobile sites attempt to resolve this issue.
Learn about Mobile Navigation UX Improvements
Restrict with Stripe is a free plugin which you can use to create a simple protected content site that leverages the power of Stripe for subscription management.
The plugin connects to Stripe, then lets you restrict a post, page, category, or tag by product. So people have to have purchased that product (or subscription) to get access to the WP content.
This seems like a great streamlined solution for selling access to posts and pages.
The plugin is available for free but note it does charge a 2% application fee on top of all Stripe transactions unless you use a filter to turn that off.
Take a look at the Restrict with Stripe Plugin
The recent turmoil at Twitter has a lot of WordPress community members looking for alternatives.
Mike McAlister is proposing a WordPress-powered alternative which he tentatively calls "OpenPress".
OpenPress is a design concept aimed at using WordPress as a place to create, share, and consume content from a network of community members.
As Mike puts it:
What would it look like to start connecting millions of websites, users, and content that power half of the web in a more purposeful and open way?
Read about a WordPress-powered Twitter alternative
I surprisingly never came across this plugin before, despite it having over 60,000 installs and 800 five-star ratings.
What The File adds an option to your toolbar showing what file and template parts are used to display the page you’re currently viewing.
So if you're dabbling in WordPress development it might be a very simple way for you to quickly see which template part is rendering.
Do bear in mind however that WooCommerce hooks are a more modern method to change functionality in that plugin - but template parts are still used extensively throughout WordPress.
Check out the "What The File" Plugin
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus