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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
As online shopping continues to grow, making store websites accessible benefits both businesses and customers. It’s not only the right thing to do but also a smart business move — and increasingly, a legal requirement.
To explore this crucial topic, we spoke with Bet Hannon from AccessiCart, a digital accessibility expert with a wealth of experience in helping businesses create more inclusive online experiences.
Bet goes beyond technical compliance, emphasizing the human-centered approach that makes accessibility truly impactful.
In this engaging Q&A, Bet shares actionable insights for businesses at any stage of their accessibility journey.
From quick, high-impact improvements to long-term strategies, she highlights the tangible benefits of accessibility, including higher conversions, expanded market reach, and legal risk mitigation.
Our eCommerce Accessibility Q&A Conversion with Bet Hannon
Baymard has highlighted five UX best practices for apparel eCommerce, noting that 94% of stores fail in at least one of these key areas.
Product variations (e.g., different colors) should be combined into a single list item with selectable options to reduce clutter.
Using “In scale” and human model images helps users better gauge size and fit.
Prominently displaying shipping and return policies on the product page itself prevents cart abandonment.
Lastly, replacing horizontal tabs with vertically collapsed sections ensures all product details remain visible.
These are all key considerations which we have endeavored to implement in our own Shoptimizer product pages.
Discover the 5 UX Best Practices for Apparel eCommerce
In WooCommerce, the default "My Account" page displays both login and registration forms simultaneously, which can be overwhelming.
To enhance this, Rodolfo from Business Bloomer explains how you can implement a toggle feature that initially shows only the login form and reveals the registration form upon clicking a link.
This approach keeps the interface clean and focused, particularly benefiting stores with a high number of returning customers.
Learn How to Toggle the Registration Form on the Login Page
We are seeing hundreds of new AI tools being developed and in this newsletter we will feature some of the more interesting ones.
If you are developing websites for a client you may already be including documentation or video guides to teach your customers how to maintain their site in the future.
Guidde is a generative AI platform that streamlines the creation of video documentation, enabling users to produce professional-quality tutorials and guides swiftly.
You can record workflows using a browser extension and automatically generate step-by-step descriptions, saving a lot of time.
It includes automated voice overs allowing you to choose from over 100 voices and languages for personalized narration.
There is a free tier so you can try it out for yourself.
Take a closer look at Guidde AI
SaaS Landing Page is a curated showcase of over 800 landing page examples from leading companies and startups, serving as an excellent source of design inspiration for your next project.
It is well worth bookmarking and revisiting.
Check out SaaS Landing Page Examples
Store owners, we want to hear from you!
We'd love to hear how your business started. Get your store featured in a future issue and reach thousands of subscribers!
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Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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