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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
High-quality eCommerce copy can help drive a potentially unlimited amount of traffic to your online store and, crucially, help to convert that traffic into sales.
from landing pages to product descriptions, eCommerce copy can be produced for any page of a site across a multitude of formats. However, for all its variety, each eCommerce piece is written with the same ultimate goal; to drive the user towards purchase.
Our latest article looks at eCommerce copy on key pages such as product pages and categories, and shows with examples, how important good writing is to the success of an online store.
eCommerce Copywriting - see the guide with examples
WordPress’ Performance Team has published a feature proposal that would enable WebP images by default, expanding core support for the modern image format.
Images are often some of the largest resources used by websites, and using WebP creates websites that are lighter and faster.
Compared to JPEG images, WebP images generated by WordPress are almost always smaller, with a ~30% file size reduction on average (with the same visual quality).”
With WebP enabled by default, WordPress users would not experience any changes to their usual image upload workflow. WordPress would automatically convert JPEG uploads to WebP in the background and use them on the website.
Read about the possibility of WordPress enabling WebP by Default in the 6.0 release
At times, assessing the requirements of a WooCommerce project can feel like walking a tightrope.
Thankfully, you have a secret weapon at your disposal: experience. This enables you to educate clients on why WooCommerce is a fit for their organization. And you can also demonstrate what they can accomplish with it.
WooCommerce projects are not the most straightforward. But with practice, you can develop a process that simplifies even the most complex online stores and convinces clients to buy in.
Learn about Selling Clients on WooCommerce
This 3-part series of posts is a great read for anyone interested in performance in the context of a major eCommerce store.
Read about making the world's fastest website
Etsy ran an interesting filter experiment on their listing pages. The control's exposed filters on the left column were collapsed in two variations and made visible with the use of an overlay.
One variation collapsed the filters completely while another added an extra layer of horizontal categories.
I'd like to see more research into this particular design pattern.
In a previous blog post I described how to incorporate horizontal filters using a plugin - rather than using the traditional left column.
Take a look at Etsy's Split Tests for Listings Pages
One of our favorite email marketing platforms (which we use ourselves on our CommerceGurus site) is unfortunately shutting down at the end of this month.
They've published an informative article detailing alternative platforms you could switch to.
We're planning on switching to Metorik in the next couple of weeks.
Discover the Recommended alternatives to Jilt
Latest Shoptimizer updates
We jumped the gun in a previous issue but if you've been using our Shoptimizer WooCommerce theme, we have finally pushed a minor update this week - version 2.5.3. See everything on the theme's changelog page.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus