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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
When it comes to eCommerce stores, popups can have a real impact on the success of your business.
This includes boosting your marketing efforts, acquiring new customers, selling more products, and most importantly of all, increasing conversions.
This all makes adding popups to your eCommerce store highly recommended.
However, implementing popups so that they benefit your business rather than hinder it takes some thought – you can’t just enable them and sit back and wait for the rewards.
But don’t let that put you off! In this guide, we cover the different ways you can use popups to grow your business and what to look for when choosing a popup maker.
Learn How to Implement eCommerce Popups Effectively
When you started reading about website accessibility, you might have felt overwhelmed or had no idea where to start.
While there are many parts of making a website accessible that require technical or developer-level skills, you don’t have to be a web accessibility expert to start testing your website for accessibility.
These tools can be included in your WordPress website or added as an extension in your browser. There are also easy keyboard tests that you can perform to see if problems exist on your website.
If you’re unsure if your website complies with accessibility laws or has problems that need fixing, read on for easy ways to find out.
Start Improving your Accessibility Testing Knowledge
Contact forms are almost always worse for users than just putting an email on your website. Adam Jones explores why they’re terrible, why you’ve done it anyway, and what to do about it.
It’s remarkable how many contact forms are just straight-up broken. A WordPress upgrade here, a change to your CRM there, and your contact form silently breaks.
Contact forms are hard to get right, and often just a worse experience for everyone involved.
It takes time and energy to build and maintain a contact form properly. It almost always gets routed to an email behind the scenes (or a system that accepts email), so skip the middleman and put up the email address.
Read about Contact Form Issues and the Alternative
Two months ago, HouseFresh sounded the alarm about independent publishers being demoted on Google to give way to big media sites. This is what happened next.
- Legacy media brands (such as Forbes) are building in-house SEO content teams that tie content creation to affiliate marketing revenue in topics that have nothing to do with their original areas of expertise.
- Newly created digital media companies are buying once successful and influential blogs with the goal of driving traffic to casino sites.
- Private equity firms are partnering with companies like AdVon to publish large amounts of AI-generated content edited by SEO-focused people across their portfolio of media brands.
Google’s algorithm encourages all of them to rinse and repeat the same strategies by allowing their websites to rank in top positions for SEO-fueled articles about any topic imaginable.
Learn Why HelloFresh's Content has been Demoted by Google
Going freelance is tough. It’s full of unknowns. In many ways, it feels like you’re starting your career over.
Freelance Things is a weekly newsletter and directory of resources to help you on your freelance journey. Articles, books, podcasts, communities, tools and more.
Discover Freelance Things
We released a minor update to both Shoptimizer and CommerceKit today (June 7th).
In this release, the add to cart button on product pages once again triggers the sidebar cart.
See the full Changelog
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Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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