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Hi there, hope you're having a nice Friday and are safe wherever you are in the world.
This is Simon and Colm from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Enjoy!
We're delighted to welcome Maria to CommerceGurus and her first article for us is on how to ask for reviews.
For modern business owners, having a solid online reputation is everything. Whether you run an online store, sell memberships, or manage a restaurant, chances are your customers are interested in learning about what you have to offer online.
She'll share some actionable tips on how to ask for a review and actually get it. Plus, explain what you should do once you’ve received some reviews.
Read about how to ask for reviews
In the middle of this coronavirus pandemic a number of companies are releasing video courses for free which normally cost hundreds of dollars.
DigitalMarketer have done just that - and their stuff is top notch. The one in particular I think you should look at is their eCommerce Marketing Mastery course. It's presented by Ezra Firestone who as a conversion consultant charges a lot of money for analyzing individual eCommerce websites.
You get some fantastic growth tips for free with lots of examples of what works and what doesn't throughout the course.
The courses are free until March 31st so you don't have long. This one is highly recommended.
Sign up for the DigitalMarketer Training Library
Neil Patel has an interesting post with some numbers from each major industry on how the pandemic has affected site traffic.
It shows organic traffic is down across almost all sectors, but there are a couple of exceptions - notably the news and financial sector spaces.
eCommerce seems to be a mixed bag, with some niches showing a huge boost of interest in this current cycle.
See the data here
swyx.io has a nice resource of every web performance tool all in one place. From overall comprehensive tools to others which suggest improvements there are some really useful links included.
Remember, there's more than just Google PageSpeed out there, many of the others give far more detail on isolating what is causing speed bottlenecks on your site.
Check out the performance tools
Finally this week there's a very interesting interview with Adam Callinan, CEO of a company called Bottlekeeper.
The key take-aways are:
- How he grew his business so quickly without any employees
- How he scaled his business through Facebook
- What he is using now that is performing three times better than Facebook ads
Listen to the interview on eCommerceFuel
Latest Shoptimizer updates
If you've been using our Shoptimizer WooCommerce theme, we pushed a minor update this week in version 2.0.6, squashing a couple of small bugs. See the details over on the theme's changelog page.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and stay safe out there.
Colm and Simon from CommerceGurus
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