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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
You don’t always need a website redesign to get results is the key message from this excellent article.
Small but iterative tests led to better user experiences and ultimately higher conversions and profit for the eCommerce store.
Key tests included:
- Sticky or Fixed Elements
Keep CTAs visible even if customers are scrolling down the page.
- Dynamically Updated Price in Sticky Add to Cart Button
Lead to over $580k in annualized revenue gains.
(This is a feature which we are currently developing as an option within our own Shoptimizer WooCommerce theme)
- Sticky Add to Cart Button
Generated $90K in annualized revenue gains and improved the purchasing action.
Read How Small Optimizations Can Lead to Big Revenue Gains
WooSesh is a live, virtual conference for WooCommerce store builders, taking place between October 10th and 12th.
From project scoping, to troubleshooting, to improving customer experience and site performance, the talks at WooSesh will help you do better work and be more effective with your time.
Some interesting topics covered this year include:
- 9 Ways to Write Higher-Converting Copy
- How to Rescue Disgruntled Clients
- Landing Page Launchpad: Make Your Pages Sell
- Accessibility Essentials for eCommerce
- Attract and Delight Customers with These Shipping Trends
You can register for free on WooSesh today to get a link when each session is live.
Check out the WooSesh 2023 lineup
Google is going all-in with Google Tag. We’ve already seen the consolidation effort through products like Google Analytics 4, and now Google is extending the merging of the tagging stack into Google Tag Manager, too.
The Google Tag is mostly a cosmetic update, where the Google Analytics 4 configuration tags have been replaced with a more product-agnostic approach.
In particular, the new settings variables are excellent. They let us build reusable configurations across Google Analytics 4 tags.
In this article, Simo Ahava walks you through what to expect from the new Google Tag.
Read more about the the Tag Template in Google Tag Manager
In this talk, Aymen Loukil, an International SEO Expert tells us about the challenges he encounters in web performance when we rely heavily on synthetic tools such as Google Lighthouse.
These tools are great for debugging and testing web performance but can't represent your website users' real life.
Join him on his retrospective on web performance measurement methodology. He will share his findings on how to fix these challenges and better understand users' experience.
Learn what your Google Lighthouse score hides from you
60fps is a nice showcase of animated web advertising, motion and interaction design, all in one place.
You can filter between examples of Product Ads, Landing Pages, Interaction and Illustrations.
The Product Ads area is especially impressive if you want inspiration on how other companies are marketing their products.
Check out the 60fps design showcase
Store owners, we want to hear from you!
We'd love to hear how your business started. Get your store featured in a future issue and reach thousands of subscribers!
Submit your story
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus