View the web version
Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Did you know that only 16% of major eCommerce sites offer their customers a good filtering experience?
Most eCommerce sites lack basic filtering options that make it difficult for site visitors to find what they’re looking for.
With this in mind, Maria dives deeper into the importance of filters in eCommerce and take a look at some of the best filter implementations from top eCommerce sites and see what each one did right.
See why product filters are so important and discover some best-in-class implementations
Chrome now ships with a new Recorder panel built into their developer tools. When you start a recording, Chrome will start to record each action you take on the page—clicks, scrolling, navigation, and more.
An eCommerce site should absolutely be testing an add-to-cart flow to see what the experience is like.
The new WebPageTest Recorder extension lets you export flows from Chrome’s built-in recorder directly as WebPageTest Custom scripts.
Discover the new WebPageTest Recorder Extension
Rodolfo from Business Bloomer is back with an interesting WooCommerce custom code snippet.
He looks at the WooCommerce checkout page and specifically at how to add an extra fee for non-continental US states.
In the sample code he checks for AK and HI - this is Alaska and Hawaii - and if present he adds a 5% surcharge.
Learn how to add an additional fee for specific states
I saw an interesting A/B test on Walmart this week where they added "Popular picks" badges to their single product pages.
Best-selling items would include badges such as "Popular pick for outdoor furniture".
These were added above the buy box. These were not clickable, nor were they shown on other pages (e.g. listing pages).
Take a look at Wallmart's A/B Test for Popular Product Tags
Godly is a curation of the best web design inspiration, every day. Browse the best eCommerce websites, portfolio websites, animation websites and more.
Their eCommerce category was particularly interesting for me and features some creative and spectacular designs.
Check out Godly for Web Design Inspiration
We've just released Shoptimizer 2.6.1 and CommerceKit 2.1.1. This is a minor release with several bug fixes and enhancements.
You can read about what has been included in the changelog.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus