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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
The key to customer retention is reducing customer effort.
94% of customers intend to purchase after a low-effort experience compared to a slim 4% after high-effort experiences, making it an essential part of a best-in-class customer experience.
This excellent article from Gorgias looks at ways to reduce customer effort in eCommerce, and then ways to delight them (once they have a low-effort experience).
- Offer self-service functionality on your website - this could be simple as including a comprehensive FAQs page.
- List answers to pre-sales questions in a help center
- Offer free shipping (the new normal for customer satisfaction)
- Post user-generated content on social media
- Celebrate customer milestones for loyal customers
Learn how you can Reduce Customer Effort
If you’ve ever dealt with customs when importing products, you know it’s essential to have all the paperwork in order.
You’ll need to deal with invoices, proof of insurance, certificates of origin, and, in most cases, HTS/HS codes.
WooCommerce's official blog takes a closer look at HTS/HS codes and how they work.
They explain how to add an HTS/HS code and country of origin to your products.
WooCommerce also gives you the option to display this information on your product pages, if you wish.
Discover How to Add HTS/HS Data to WooCommerce
This excellent and informative article is a breakdown of the Canva marketing strategy that helped the brand grow to a $6 billion valuation, generate 20 million monthly active users, and gain customers across 190 countries.
It's a deep dive into the following tactics that have helped them acquire 4 million backlinks and over 270 million visitors a year.
- Using Search Intent To Inspire Landing Pages
- Understand the intent of the person using Google
- Create Scalable Landing Pages That Rank & Convert
- Invest In Personalized Backlink Outreach
- Leveraging Blog Content To Drive More Results
The comments section at the end is well worth reading also.
Understand How Canva used SEO to Create a $6B Company
Friday the 25th of November is Black Friday in the US, and increasingly the spending holiday is spreading to more and more countries around the world.
Shoppers expect outstanding deals on products and services, which gives them the excitement to buy.
Since you may potentially make a lot of sales during this period, it's important to prepare your store in order to handle a large volume of traffic and extra activity.
So it's a good time to do an audit of your site before the rush begins.
IconicWP has an excellent guide to help you prepare which covers these key areas:
- Check your website basics
- Make sure your site is fast enough
- Check your website analytics for places to improve. If you don't have analytics, here's how to set it up.
- Decide what your Black Friday offers will be
- Review your user experience and customer journey
Get Ready for Black Friday 2022
I was quite taken by the first line in this article:
Most people I know haven't even heard of it, but mcmaster.com is the best eCommerce site I've ever used.
The author, Ben Edelstein, describes it as a product that understands its customer.
The minimal, functional design allows users to find their parts as quickly as possible, nothing more or less.
It's an unexpected reminder to not get lost in the allure of smooth gradients, 3D animations, or slick fonts, and instead relentlessly focus on what it is your customers really want.
Learn about the Smartest Website You've Never Heard of
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus