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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Baymard’s large-scale Product Page testing shows that the product price is one of the most important components of UX for users evaluating a product.
Effectively, users may never explore a product’s images, description, or reviews if the price is either unsatisfactory or unclear.
This interesting article looks at:
- Pricing and discounts blending in with other PDP elements
- Locating discounts far away from the product price
- Displaying promotions multiple times on the PDP
- Failing to highlight percent or amount off
Read about Displaying Price Discounts on the Product Page
WebPageTest has always been great at providing in-depth and accurate information about how your site performs across all major browsers, but they've always stopped just short of giving you specific advice on what to do.
They've just launched a new feature called "Opportunities": helpful, actionable advice on what opportunities there are to improve your site’s speed, usability and resilience.
Alongside opportunities, they've also launched No-Code Experiments: another brand new feature to let you test optimizations on your site without you ever having to touch your site’s code.
These could be both game changers when it comes to improving site performance and we're excited to see how these evolve over the coming months.
Learn about Opportunities and Experiments - exciting new features from WebPageTest
Pixel Manager for WooCommerce is a popular free plugin which is used to track WooCommerce shop visitors and collects valuable data for conversion optimization, dynamic remarketing and reporting.
If the plugin detects problems in the shop setup that might lower or prevent accurate tracking, it either fixes them seamlessly, or shows warnings with guidance on how to fix the problems.
The free version is fully formed but their newly launched Pro version covers even more, including Twitter, Snapchat, Pinterest and Tiktok.
Take a look at the Pixel Manager Pro Plugin for WooCommerce
Rodolfo from Business Bloomer has written a great little tutorial on creating an automatic "Sale" category on WooCommerce stores.
You can of course use a shortcode to display WooCommerce products on sale.
However, what if you wanted a proper “product category” called “Sale” – and where you didn’t need to manually assign this category to each product?
This tutorial explains how to achieve just that.
Lean How to Add an Automatic "Sale" category to your Store
I discovered another nice set of free, beautiful icons you can use on your web design projects.
Tabler are free and open source icons designed to make your website or app attractive, visually consistent and simply beautiful.
MIT licensed, you can use them on commercial or personal projects without attribution.
They come in PNG and (copyable) SVG formats, so you could easily replace any of the icons used in our own Shoptimizer theme with these if you want to shake things up.
Take a look at the Tabler Icons set
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus