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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Marketing attribution can help your brand identify the most effective marketing channels and map out the customer’s conversion journey.
This is immensely important for business owners that want to minimize ineffective spending on marketing channels that are underperforming and grow the ones that are actually bringing in more conversions.
In this review, we’ll take a look at how marketing attribution works in the context of eCommerce and go over one of the best tools which works on both WooCommerce and Shopify.
Learn about Rockerbox and Marketing Attribution
The way we measure and optimize website speed is always changing. New web standards are introduced, new tools are developed, and new metrics suggested.
This article takes a look at some of the ways that the web performance landscape changed in 2022.
This excellent summary looks at topics including Priority Hints, the Interaction to Next Paint Metric, and Desktop Core Web Vitals As A Ranking Factor.
For 2023, Lighthouse hasn't had a major release since November 2021, but we can expect version 10.0 at some stage this year with updates to how the Performance score is calculated.
Read What's New in Web Performance in 2022
I came across the Datafeedr plugin recently and thought it would be of interest to some of our customers.
Datafeedr offers a suite of features to simplify and automate your WordPress website or WooCommerce store to generate online revenue.
You can search across multiple networks and retailers, filter by keywords, price, etc, attach your affiliate referrals and import them directly to your site.
It supports over 22,000 merchants from 30+ affiliate networks.
Take a look at the Datafeedr Plugin
This is another interesting AI-powered service which allows you to create Instagram-worthy photos for any product with the click of a button.
You can instantly create photos in any setting for moodboards, mockups, social media posts and advertisements.
40 photos are included for free, so it might be worth exploring to see what assets it can create with your own items.
If you're designing web sites and apps and need you include placeholder profile photos, this is a handy resource.
The service generates AI generated profile faces of people who don't actually exist.
As it's MIT licensed, you are free to use them within commercial projects.
Check out Lorem Faces
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus