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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
eCommerce personalization is the practice of tailoring the shopping experience of an online customer to their individual preferences and characteristics.
I particularly liked the section on specific examples in the wild, as it can help you think about this topic in a non-abstract way.
- Product quizzes. Learn exactly what the customer likes and then direct them to those products. Branch's product quiz is a great example of this.
- "Hot in your area". For stores with large catalogs, geography can really influence what a customer may be looking for. Trends, styles, and activities often follow local patterns.
- Search history. You can personalize this part of the experience by remembering what they looked up last time.
Read about some Excellent Examples of eCommerce Personalization
With WordPress, there’s no “one way” to optimize a website. Any combination of themes, page builders, and plugins create their own unique set of challenges.
In this live event, Brian from Perfmatters improves performance scores in real-time.
You’ll get a behind-the-scenes look at how he assesses performance, how (and why) he applies various options within his plugin to make improvements and see the before and after scores as he optimizes each website.
This is a fascinating watch for anyone who runs a website and is concerned about speed.
Watch Live Website Optimization with Perfmatters
When we make purchasing decisions, we often rely on expertise from people like us who happen to have purchased that item already.
And so we seek user reviews, often looking for a high enough average score, a good number of these reviews, and a good number of ratings.
Unfortunately, too often, the way we design reviews and ratings UX confuses and frustrates users, rather than helps them.
This fascinating post from Smashing Magazine looks at the UX decisions you should be mindful of when displaying product reviews on your store.
Learn about Product Reviews and Ratings UX
There is a lot SEOs can learn about how a modern search engine is built from reviewing this leaked codebase.
Combing through the Yandex leak, 17,854 ranking factors were found with various metrics related to clicks and dwell time.
For the best score, you should:
- Avoid ads.
- Update older content rather than make new pages.
- Make sure most of your links have branded anchor text.
Insights from the many features and factors of the Yandex leak should yield more hypotheses of things to test and consider for ranking in Google.
Discover Learnings from the Yandex Source Code Leak
Whether you're launching a new startup or an eCommerce store, your first 100 users are crucial in gathering momentum.
This marketing ideas website features 100 simple, free ideas with clear step-by-step instructions on how to implement them.
Check out First 100 Users
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus