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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
If you're selling products with varying features and attributes, displaying product filters is essential. They help customers drill down to find what they're looking for quicker, which is particularly important on catalogs with a lot of items.
I'll show you how to add more sophisticated filter controls, including color swatches, and filters which dynamically update the results set without a page refresh.
Plus, I'll describe how to include horizontal filters on your catalog which negate the need for a separate sidebar.
This can be ideal for certain kinds of stores which prefer having products front and center.
Read my tutorial on WooCommerce Product Filters
I've been impressed by some recent Elementor updates, they've been working through some of the major bug-bears people have with the plugin and that's related to speed.
In the upcoming Elementor v3.1.0, they created a new “Improved Asset Loading” mode, which reduces the amount of JS code loaded on the page by default.
When activated, parts of the infrastructure code will be loaded asynchronously, only when needed.
This looks like a major improvement and it's great to see.
Read more about this Elementor release
I thought this was an interesting discussion with WooCommerce expert Patrick Rauland. If you build Woo stores for clients, I'm sure you'll find some useful nuggets of information.
He covers topics such as:
- Why WooCommerce Not Shopify?
- What to Charge — the Price Range
- Maintenance Contracts
- Standardize Time-Consuming Acts
- The Essential Add-ons he uses
Watch the conversion or read the transcript
Trust badges are an oft-forgotten feature of eCommerce. I thought this post, which detailed the conversion improvements made after including them, was an important one to share.
Nearly 60% of people have abandoned shopping carts because of concerns about the security of their personal information.
Holabird added trust signals to their cart and checkout pages. It lets visitors know that in case the worst happens, their purchase is backed by $100k Identity Protection.
It resulted in a 16% conversion increase, and a 21.3% increase in revenue which is quite remarkable.
Read more about Holabird's trust badge performance gains
I came across this service on WPTavern and thought it would be useful for some store owners or website makers.
It allows users to spin up a new WordPress instance in a matter of seconds - a personal "sandbox" to experiment with.
TasteWP’s temporary testing sites are hosted for 48 hours for non-logged-in users and 7 days for those who are logged in.
The one-click setup gives you a random site URL and login credentials.
It looks like a simple way to quickly test a plugin for example if you don't have your own staging site.
Check out TasteWP for free testing sites
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus