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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Harry Molyneux from DTCPages shared how a simple product page adjustment drove an extra $31.5K in monthly revenue for an eCommerce client.
The main issue was that visitors weren’t immediately grasping the product’s value, which slowed conversions.
His team hypothesized that by moving the product’s core benefits above the fold and simplifying the messaging, shoppers would more quickly understand why the product was right for them.
The results confirmed the approach: conversion rate rose by 4.56%, revenue per visitor by 5.72%, profit per visitor by 5.6%, and average order value by 1.12%.
Molyneux attributed the success to clarity - when potential customers instantly recognize how a product meets their needs, they make purchase decisions with more confidence.
Unlocking $31.5K/m by Showcasing Product Benefits Upfront
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The Nielsen Norman Group has looked at how AI-generated summaries of product reviews affect the shopping experience.
They found that these summaries can save users time by quickly highlighting the main positives and negatives from large sets of reviews. Shoppers appreciated getting an instant sense of overall sentiment without digging through every comment.
But trust is a concern. AI summaries fall short when they’re too generic, overly positive, or don’t clearly connect back to real reviews.
The article recommends including both pros and cons, tailoring summaries to the specific product, and giving users easy ways to jump to the original reviews.
Learn More about AI Summaries of Reviews
Rand Fishkin argues that measuring success by website visits has become outdated and misleading.
Major platforms like Google, Instagram, TikTok, and LinkedIn have evolved to keep users within their ecosystems, reducing the amount of referral traffic to external sites.
Search results, snippets, social posts, and embedded videos often satisfy a user’s intent without them ever clicking through.
As a result, traditional SEO and social strategies that focus on driving clicks are delivering diminishing returns, even when engagement and brand visibility remain strong.
He suggests that site owners need to adapt by shifting their focus from traffic metrics to impact metrics - how their content and presence influence audiences regardless of where that engagement happens.
This encourages brands to value awareness, credibility, and demand generation over direct clicks, emphasizing that the real win is earning attention and trust, not just visits.
Read In a Zero-Click World, Traffic is a Terrible Goal
ArchiveWP is a new WordPress plugin by Equalize Digital designed to make managing old or outdated content much easier.
Instead of deleting pages or leaving clutter in your main site structure, ArchiveWP lets you smoothly move legacy content into a dedicated archive area.
It keeps your taxonomies intact, can automatically set up 301 redirects to preserve SEO value, and makes it simple to build searchable archive pages using blocks or shortcodes - all without complex setup.
Take a look at the ArchiveWP Plugin
Zalando Sans is a bespoke sans serif typeface, developed as a cornerstone of the Zalando brand identity.
Rooted in a sans serif “grotesque” style, the typeface aims to balance clean simplicity with attitude, combining clarity with subtle moments of personality.
It is licensed under the SIL Open Font License.
Check out Zalando Sans on GitHub
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Have a great week and best of luck with your projects!
Simon and Colm from CommerceGurus
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