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This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
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Rather than settling for one-time customers, you should see the initial transaction as a chance to nurture a long-term relationship that leads to repeat purchases.
One way to do this is to get to grips with post-purchase eCommerce emails.
These emails are an excellent way to stay in touch with your customers, form a connection, and generate more sales, and there are many different types of post-purchase eCommerce emails you can send.
Joe Fylan has looked at 9 top examples of the kind of post-purchase emails you should be sending from your eCommerce store.
Check out 9 Examples of the Best Post-Purchase Emails
“High-Performance Order Storage” (HPOS), which was scheduled to be fully rolled out by the WC 8.0 release of WooCommerce, scheduled for August 8th, has been delayed.
HPOS moves the orders and associated data to separate database tables and thus helps increase the performance of your store. If you have a store with hundreds of thousands of orders then the speed difference should be noticeable.
Testing the feature in live, high volume stores has uncovered some issues which need to be addressed before rolling this out to all stores.
The team have decided to delay the full rollout to all new WooCommerce stores until WC 8.2, due in October 2023.
Read about the delay to rolling out HPOS
Quite interesting news in the broader world of WordPress is that Vox Media, the parent company to websites such as New York Magazine, Eater and SB Nation, will no longer use Chorus — its proprietary content management system — to power its own websites.
Vox Media will move its own websites off of Chorus and into WordPress VIP, the enterprise arm of the 20-year-old CMS company.
Matt Mullenweg also posted on his blog:
I believe that on a long enough timeline, the survival rate of proprietary software drops to zero. … Unless you invest heavily in engineering (like tens of millions per year), the steady improvement of a healthy open source community, like the tens of thousands of developers working on WordPress every day, will eventually catch and surpass any proprietary system.
Discover more about Vox's switch back to WordPress
While WordPress 6.2 set the bar high with its notable boost to load time performance of Core, WordPress 6.3 has been able to exceed these results.
Based on the performance benchmarks conducted, WordPress 6.3 loads 27% faster for block themes and 18% faster for classic themes, compared to WordPress 6.2, based on the Largest Contentful Paint (LCP) metric.
The vast majority of the client-side performance improvement comes from optimizing the emoji-loader.js script. Unless your WordPress site has disabled the related emoji functionality, you should notice a performance improvement due to this enhancement.
The other notable portion of the client-side performance improvements stem from adding support for the fetchpriority="high" attribute on images. Given that images are by far the most common media used on web pages, it is very likely that you will notice a performance improvement from this enhancement as well.
Read more about performance improvements in WordPress 6.3
Founded in 2023, Recent Design is a creative feed by Rejiggle, founded by Daryl Ginn.
It started from an idea to roundup all the incredible design work posted on Twitter into one place.
You can find the best of recent web, interface and interaction design on Twitter on this minimalist showcase site.
Browse through recent.design
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus