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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Built by WooCommerce expert, James Kemp, from IconicWP, Setary is a new app which lets store owners easily manage inventory and make changes to their products within a few seconds using a spreadsheet layout.
As compared to the default WooCommerce layout this is a huge upgrade, especially for brands that have thousands of products in their catalog.
For instance, if you sell apparel products such as t-shirts or hoodies in multiple colors and sizes, it can be quite difficult to edit the prices of all products using default WooCommerce functionality.
With Setary, admins can make changes to the prices or the stock levels of multiple products without having to navigate through multiple pages.
Learn How to Bulk Edit WooCommerce Products in our Setary Review
In some research studies, Google Ads accounts for as much as 18% of all eCommerce revenue.
So if you’ve decided to start with Google Ads, or want to get better results from it, this guide from Store Growers is for you.
Note that the ideal minimum budget for Google Ads is $1,000 / month.
This guide has a ton of action items to implement. If you’ve gone through it, you'll no doubt gain a lot of ideas on what to try when promoting your products with Google Ads
Discover the Ultimate Guide to Google Ads for eCommerce
This article highlights the top 10 things that could break during the Google Analytics 4 auto-migration process.
If you use GTM.js or advanced features such as custom dimensions or non-interactive events these won't automatically migrate, or worse they don't work as expected.
By understanding these potential issues in advance, you can take steps to minimize disruption and ensure a smooth transition to GA4.
Read about potential issues with Google Analytics 4 auto-migrations
Perhaps this little and rejected A/B test by Etsy might teach us something about price formatting for product variations.
In August of 2022 products displayed both low and high end prices for products with customizable options.
This is also how WooCommerce displays variable product pricing by default.
This didn't seem to generate any positive effects as the variation was rejected. The formatting in the control (with the lowest price and "+" symbol), seems to have kept up its superior performance.
You can change WooCommerce's default variable product pricing formatting by using a free plugin.
It may be worth testing one of those plugins if you have a lot of variation product price ranges displayed in your store.
Read about Etsy's Price Range Display Test
Streamline has recreated a fun set of internet memes and released them as free-to-use illustrations.
GNU licensed, you can use them on personal or commercial sites and quickly change the spot color to match your brand color.
Check out the Free Memes Illustration Set from Streamline
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus