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Hi there, hope you're having a great Friday!
Simon here, writing the latest issue from tropical Malaysia. A change of scene is always good to refresh the creative juices. Here's the weekly roundup of eCommerce articles, handpicked as always.
Email customizations are one of the forgotten aspects of eCommerce but definitely shouldn’t be overlooked. They’re invaluable for defining your brand right up to and including the point-of-sale and can provide useful information to buyers post-purchase.
This could include a link to documentation, a phone number for support or even a coupon code for subsequent purchases as a way of saying thank you. Let’s look at what I discovered, and I promise, it should only take five minutes to implement on your store.
The point at when people have ordered is a great opportunity which many stores don't focus on. There’s a number of features which could be very valuable to display on your WooCommerce thank you page.
From sharing your purchases, signing up to a newsletter to displaying product guides, we’ll go through some ideas and then show you how to add them to your own WooCommerce shop.
Let’s make this screen work harder and get additional leads, signups and survey results. Read the tutorial here!
I love seeing examples of our Shoptimizer WooCommerce theme out in the wild and how people have tweaked it to reflect their own branding and products. We've been steadily updating our inspiration page with more stores that I've come across. If you have a beautiful implementation you'd like to have included just drop us a note with a link.
This is a super article I came across by Harry Roberts. He works on a number of eCommerce sites and feels that one metric frequently not given the attention it deserves is 'time to first byte'. Here he delves into why it matters in great detail.
We pay a great deal of attention to matters relating to speed here at CommerceGurus, see our WooCommerce guide to a super fast store for a step-by-step guide on improving your own site.
I really like the simplicity of this service. If you (or someone you know) is launching a book, this is a great way to have a super clean landing page with links to any online stores stocking it. It's a service which does one thing and does it really well. Check out welcome.ly.
We've been pushing ahead for the last couple of weeks keeping ShopSiteAwards updated with some terrific examples of eCommerce design in 2019. So if you need some creative inspiration for your own store check out the site and follow ShopSiteAwards via Twitter, Facebook and Instagram for regular updates.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus