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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Baymard has published some very interesting research on a topic I don't recall reading about before - payment method UX on the checkout page of eCommerce sites.
Third-party payment methods are available on the vast majority of sites, with 89% of their database offering at least one alternative to credit card payments.
Furthermore, 7% of users had abandoned a checkout during the past three months because the site didn’t offer their desired payment option.
We've seen numerous examples of stores who removed (or don't offer) PayPal for example suffer a significant hit to their conversion rate.
However, Baymard has found that without carefully designing the payment method selector UI can introduce complexity to the checkout process, and can lead to choice paralysis.
This excellent article is well worth perusing if you're a store owner who offers multiple payment methods.
Read about Creating a Better Payment Selector
I spotted an interesting post on Elementor's community updates section about a new flexbox container experiment.
Flexbox containers will simplify layouts, using only one wrapping element, instead of two - columns and sections, allowing you to group widgets together in a container. This approach will empower you to create highly sophisticated website designs, with significantly less DOM bloat.
The last line is crucial, as compared to Gutenberg, Elementor still produces significantly more markup.
The experiment is currently only available in the developer edition but hopefully we'll see this rolled out as standard soon.
Read about Elementor's flexbox container experiment
Shopify have announced that merchants on their platform had a record-breaking Black Friday this year, with sales of nearly $2.9 billion.
This represents a 21% increase over Black Friday in 2020 when sales by Shopify merchants surged 75% over 2019 driven by COVID-19 lockdowns, and is more than double their sales on Black Friday 2019.
Collectively, merchants on Shopify generated peak sales of nearly $3.1 million per minute, which is an incredible number.
See more about Shopify's Black Friday 2021 Records
Chris Lema has an interesting post on something which seems counter-intuitive; how to prevent a repeat order on a WooCommerce store.
Lema says that this is a more frequent use case for sellers of digital products. In the software world, and especially in the WordPress ecosystem with plugins, it's easy to buy the same plugin twice over time. Even when you don't have to.
Learn how to Disable Repeat Purchases on WooCommerce
The festive period used to mark the beginning of 24 ways. Started by Drew McLellan, 24 ways started out as a simple website that published a new web development tip or trick each day leading readers through December up until Christmas.
Unfortunately, the last edition was published in 2019. But at least their archive of excellent articles is preserved.
Google's web.dev team have stepped forward to fill the gap with Designcember. Every day they drop a UI development treat to celebrate the new responsive web of tomorrow.
Check out Designcember from web.dev
Finally this week, Craftwork have released a new illustration pack with 100 free 'userpics' for design projects.
Featuring a colorful set of characters they look handy for avatars and landing pages.
They provide circular and square versions and are licensed for commercial use.
Take a look at userpics, a free collection of 100 illustrations
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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