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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
If you run a WooCommerce store, you don’t want visitors landing on your shop page only to be greeted with a blank white screen.
This happens when users aren’t able to see any content on your website due to render-blocking issues. They’ll only see the page content when it finishes downloading.
This not only causes visitors to bounce off your website immediately but also makes your website appear to be broken.
Most site visitors will only stick around for about 2 seconds waiting for content to show up on their screens. After that, they’ll bounce off and, most likely, never come back.
Fixing render-blocking issues are a major component of Google's PageSpeed Insights reports, which discern how fast your site is to load, and ultimately how usable it is.
Maria's latest article will show you how you can fix the “eliminate render-blocking resources” error on your website.
Learn how to Eliminate Render-Blocking Resources
Chris Lema has an excellent short guide on how to include a free gift with a purchase.
He references an example of such a promotion.
In the ad you get a free Airbrush Flawless Foundation when you spend $95 on beauty or fragrance products.
So how would you incorporate something like this in WooCommerce?
Chris explains how in a few short steps using a plugin he recommends every store uses.
See how to include a free gift promotion in your own WooCommerce store
Nexcess is our favorite managed web host. They put a real focus on WooCommerce and include features specifically designed for store owners.
Check out our review on why we rate them so highly.
They have an offer until August 31st (Tuesday) whereby you can get 50% off for 6 months with this code: AUG50OFF
If you're on the lookout for a new host you won't get better.
As this excellent article makes clear, for businesses in 2021 email marketing is still number one for ROI and remains the simplest and most effective way to communicate with your customers.
Thus, creating and implementing an email marketing strategy for your store should be a top priority if you want to increase revenue without spending tons of money.
If you’re not fully utilizing email marketing for your business, and you’re looking to increase your revenue, this article will be a good primer on how to get started.
Learn how to create an email marketing strategy for your WooCommerce store
I featured this collection of hand drawn 'scribbbles' many months ago, and they're back this week with version 2.0.
The first iteration was downloaded more than 25,000 times, and are a simple way to add a little bit of uniqueness to a design.
They're 100% vector, so you can make them as big or small as you like, without losing any quality. Plus, you can tweak the colors to match your own palette.
The landing page includes a couple of screenshots which provide some context on how they could be used.
For only $4 they look like a handy resource for anyone designing websites.
Take a look at Funky Scribbbles
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus