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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
WooCommerce shortcodes may not be familiar to everyone. Even if you have a WooCommerce store, it may be a feature you haven’t come across and don’t yet realise how useful they can be in sprinkling product references and buying call to action buttons throughout your site.
These are small code snippets which you can place anywhere on your site to display WooCommerce products or calls to action such as ‘Buy Now’ buttons.
Read our guide to WooCommerce shortcodes
You need your WordPress site to load fast. In Colin's WP Rocket review, he’ll show you how WP Rocket can help you achieve that – it sped up his test site by 47%, which is pretty dang awesome.
This plugin offers an all-in-one approach to WordPress performance optimization that manages to remain beginner-friendly while still offering deeper functionality that advanced users will love. But is it worth paying for?
Read the WP Rocket Review
Basecamp is one of the most popular tools around for managing projects and is used by many web studios to keep client communication in one place.
I was interested to learn this week that they've launched a new Personal tier which includes 3 projects, 20 users, and a gig of storage space for free.
They're marketing this towards freelancers, students, and personal projects. It seems like a great way to give Basecamp a spin without any cost.
Check out Basecamp personal
13 Solid eCommerce Strategies to Skyrocket Sales During the 2019 Holiday Season
Brian Jackson has a great post on the Kinsta blog this week on improving sales during the holiday season.
It's notable that the first two concern email. Even in 2019, email is still an incredibly valuable way of communicating with customers and has some of the best ROI, especially when you have an engaged list.
Reducing load times and focusing on speed is something we keep coming back to also, it's vital whatever the season to have a fast WooCommerce store.
Read Kinsta's eCommerce strategies
A minor release for WooCommerce became available early this week. It should be fine to update your store with it. See our update guide for details on how we recommend doing so.
See what's new in 3.8
I don't know about you but when I need to send or receive files from people I revert to Dropbox.
I noticed this week that Firefox has a free facility called Firefox Send which allows you to send files up to 1GB in size without needing to sign in. It has end-to-end encryption and the download can automatically expire after a period of time.
I'd trust Firefox more than Dropbox when it comes to privacy concerns so this looks like a handy service to switch to.
Check out Firefox Send
Latest Shoptimizer updates
If you've been using our Shoptimizer WooCommerce theme, we pushed a couple of updates this week in version 1.8.8, squashing a couple of bugs and adding some nice features. See everything on the theme's changelog page.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus